Burberry Street

[twobellstogo]

Anybody else seen this aberration?
On my journey to Ealing this morning, going through Bond Street, I saw every single sign at Bond Street had been covered over and replaced with ‘Burberry Street’. The excellent Lizzy line driver did reassure us passengers that this really was Bond Street and it was a temporary promotion as part of London Fashion Week.

But honestly, how awful that is for accessibility and for people/tourists who don’t know London very well, or at all.

Boo to TfL.

[greenboy]

Sept 16, 2023 7:32:05 GMT twobellstogo said:

Anybody else seen this aberration?
On my journey to Ealing this morning, going through Bond Street, I saw every single sign at Bond Street had been covered over and replaced with ‘Burberry Street’. The excellent Lizzy line driver did reassure us passengers that this really was Bond Street and it was a temporary promotion as part of London Fashion Week.

But honestly, how awful that is for accessibility and for people/tourists who don’t know London very well, or at all.

Boo to TfL.

I agree, this is just ridiculous. What next, James Bond Street?

www.ianvisits.co.uk/articles/tube-trains-are-now-departing-from-burberry-street-station-for-london-fashion-week-65766/

[Eastlondoner62]

Sept 16, 2023 7:32:05 GMT twobellstogo said:

Anybody else seen this aberration?
On my journey to Ealing this morning, going through Bond Street, I saw every single sign at Bond Street had been covered over and replaced with ‘Burberry Street’. The excellent Lizzy line driver did reassure us passengers that this really was Bond Street and it was a temporary promotion as part of London Fashion Week.

But honestly, how awful that is for accessibility and for people/tourists who don’t know London very well, or at all.

Boo to TfL.

Was coming back from Heathrow yesterday and the sheer level of confusion on the faces of tourists was ridiculous. 

[MetrolineGA1511]

Sept 16, 2023 7:55:47 GMT greenboy said:

Sept 16, 2023 7:32:05 GMT twobellstogo said:

Anybody else seen this aberration?
On my journey to Ealing this morning, going through Bond Street, I saw every single sign at Bond Street had been covered over and replaced with ‘Burberry Street’. The excellent Lizzy line driver did reassure us passengers that this really was Bond Street and it was a temporary promotion as part of London Fashion Week.

But honestly, how awful that is for accessibility and for people/tourists who don’t know London very well, or at all.

Boo to TfL.

I agree, this is just ridiculous. What next, James Bond Street?

www.ianvisits.co.uk/articles/tube-trains-are-now-departing-from-burberry-street-station-for-london-fashion-week-65766/

I don't see why not.  (James) Bond Street is served by route (00)7 

[northlondon83]

Maybe White Hart Lane will be renamed White Hart Kane

[matthieu1221]

First FOI answer regarding Burberry Street

For short term changes we do not carry out a formal Equality Impact Assessment, but we do a comprehensive site survey at the station with station staff, in advance of agreeing partnerships, to consider customer impacts and agree which parts of the station can be changed.

During this activation, the station entrance, signage and the TfL roundels on the Central, Jubilee and Elizabeth line platforms were rebranded to feature knight blue, the brand colour of Burberry.

Not all roundels were changed. Corridor and Cross-track roundels were unchanged and roundels in passageways between platforms were unchanged to assist customers, and signage within trains, including the in-car digital displays which show what the next station is, automated train announcements, and route maps within the trains, were not changed as part of the temporary take-over. There were no changes to other digital information, for example TfL Journey Planner or our app, TfL Go. Station staff were fully briefed in advance and also made announcements on platforms to assist customers.

[busman]

Can’t advertise a slice of cake nor anything that shows a person in peak physical condition. But renaming a whole station to push branding and consumerism down people’s throat - yeah let’s do that. This mayor is awful. Sadly it looks like his competition is lacking in substance. For many it will be a case of voting against Khan rather than voting for someone else.

[Eastlondoner62]

Oct 2, 2023 22:57:00 GMT busman said:

Can’t advertise a slice of cake nor anything that shows a person in peak physical condition. But renaming a whole station to push branding and consumerism down people’s throat - yeah let’s do that. This mayor is awful. Sadly it looks like his competition is lacking in substance. For many it will be a case of voting against Khan rather than voting for someone else.

It's clear, or at least I'd hope that TfL were paid for this sort of stunt. In such case I wonder if there would be merit to stations being sponsored by companies to have their names alongside, it's pulled off in Dubai very well. It would need to be smaller stations, I'm not advocating naming Westminster into CocaCola Westminster.