First Reverts to Local Identities

[jay38a]

Hi all

As some of you might be aware, Giles Fearnley made some changes to the management of First Group to make them more local. Now another step to make First more local has been announced, which includes First reverting to using local trading names.

Some information is here on Omnibuses Blog: omnibuses.blogspot.com/2011/04/going-local.html

and some news with comments from Giles Fearnley himself here, to give it some truth:

1.bp.blogspot.com/-Qard5waSfKs/TgN40yjknMI/AAAAAAAAFbg/DwZR3vXK7yo/s1600/first_switch.png

Some interesting Times ahead for First i think

[Deleted]

Jul 10, 2011 18:46:37 GMT jay38a said:

Hi all

As some of you might be aware, Giles Fearnley made some changes to the management of First Group to make them more local. Now another step to make First more local has been announced, which includes First reverting to using local trading names.

Some information is here on Omnibuses Blog: omnibuses.blogspot.com/2011/04/going-local.html

and some news with comments from Giles Fearnley himself here, to give it some truth:

1.bp.blogspot.com/-Qard5waSfKs/TgN40yjknMI/AAAAAAAAFbg/DwZR3vXK7yo/s1600/first_switch.png

Some interesting Times ahead for First i think

Check the date of the article!!!!!!!

[jay38a]

Yes the 1st one but please look at the 2nd article which looks more official was release in June in Passenger Transport Magazine. I did originally look at the first article and thought it was an April fool however the 2nd article from Passenger Transport magazine, told me it was not all rubbish.

[jay38a]

More Evidence has been released about the re-branding with a few words in the latest First South West & Wales Stakeholder Newsletter saying "I expect to launch a new livery and brand name in the next 6 - 12 months".

The full newsletter is here: www.firstgroup.com/ukbus/new_news_initiatives/attach_1310388425_861_Stakeholder%20newsletter%20-%20SWW%20Spring%202011.pdf

[smiler52]

sorry to bump after all this time but this is southampton's


www.flickr.com/photos/sah367/6997302617/