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Post by capitalomnibus on May 21, 2020 10:02:00 GMT
TfL's sold the advertising space to Global, previously Exterion media (Viacom Outdoor), Adshel etc. Bus operators would refer people to Global as most people seem to always contact TfL or the bus operator directly.
Thank you capital for clarifying Looks like some of the smaller operators have a way of opting out. They tend to not bother unless there is a sufficient amount of buses.
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Post by capitalomnibus on May 21, 2020 10:04:33 GMT
No, all advert space on buses is given to TfL, in this case now Global media. If the operator wants to put their own adverts inside (ie driver recruitment) it also has to be cleared with TfL/Global media Do the operators get any commission for giving TfL advert space? No, they do not
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Post by Hassaan on May 21, 2020 10:51:17 GMT
One thing I've noticed an awful lot recently - loads of buses with empty ad frames. Marketing budgets are the first corporate expense that will be trimmed, so this is a clear sign of the tough new economic era we are entering. No doubt this is a key part of the TfL financial woes given their reliance on commercial advertising revenues. Reminds me of the recession in 1992 were many buses were going without adverts. There was also a slight reduction in 2009 as well. I remember the 09-reg SPs for the 65 and H32 took around 9+ months to even get advert frames installed.
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Post by george on May 21, 2020 11:11:06 GMT
Something I've been wondering is a company aloud to use a joint bid for the same route twice but not together? So for example 23 was retained because of a joint bid with the C3 but could it be possible for TT to put another bid in but this time do a joint bid with the 139 or is it either or.
That's just an example hopefully what I'm saying makes sense.
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Post by TB123 on May 21, 2020 11:13:33 GMT
Something I've been wondering is a company aloud to use a joint bid for the same route twice but not together? So for example 23 was retained because of a joint bid with the C3 but could it be possible for TT to put another bid in but this time do a joint bid with the 139 or is it either or. That's just an example hopefully what I'm saying makes sense. Yes of course, that's happened many times.
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Post by george on May 21, 2020 11:15:24 GMT
Something I've been wondering is a company aloud to use a joint bid for the same route twice but not together? So for example 23 was retained because of a joint bid with the C3 but could it be possible for TT to put another bid in but this time do a joint bid with the 139 or is it either or. That's just an example hopefully what I'm saying makes sense. Yes of course, that's happened many times. Thanks I know it's happened with one huge bid but was wondering if it could be done separately. As maybe X wouldn't have enough room for the C3,23 and 139.
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Post by redexpress on May 21, 2020 11:20:16 GMT
Something I've been wondering is a company aloud to use a joint bid for the same route twice but not together? So for example 23 was retained because of a joint bid with the C3 but could it be possible for TT to put another bid in but this time do a joint bid with the 139 or is it either or. That's just an example hopefully what I'm saying makes sense. I'm not sure I fully understand what you're asking. If you're asking whether TT could have added the 139 to the existing joint bid for the 23 and C3, I think the answer would depend on the timing. Once the 23 and C3 contracts have been awarded it would be too late to modify the bid by adding another route. If the contracts had not yet been awarded when the 139 was being put out to tender, there may have been scope for it to be added.
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Post by TB123 on May 21, 2020 11:23:27 GMT
Yes of course, that's happened many times. Thanks I know it's happened with one huge bid but was wondering if it could be done separately. As maybe X wouldn't have enough room for the C3,23 and 139. Yes, joint bids can be composed of slightly different routes in some occasions.
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Post by Eastlondoner62 on May 21, 2020 11:23:49 GMT
Yes of course, that's happened many times. Thanks I know it's happened with one huge bid but was wondering if it could be done separately. As maybe X wouldn't have enough room for the C3,23 and 139. I believe operators can effectively throw in as many joint bids as they like, however do still have to always submit a compliant single bid for every route. It's then up to TfL to pick and choose what they like - however I imagine there's a cut off between joint bidding every combination possible and the cost of paying the tendering department in a company.
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Post by george on May 21, 2020 11:28:32 GMT
Something I've been wondering is a company aloud to use a joint bid for the same route twice but not together? So for example 23 was retained because of a joint bid with the C3 but could it be possible for TT to put another bid in but this time do a joint bid with the 139 or is it either or. That's just an example hopefully what I'm saying makes sense. I'm not sure I fully understand what you're asking. If you're asking whether TT could have added the 139 to the existing joint bid for the 23 and C3, I think the answer would depend on the timing. Once the 23 and C3 contracts have been awarded it would be too late to modify the bid by adding another route. If the contracts had not yet been awarded when the 139 was being put out to tender, there may have been scope for it to be added. What I mean is could Tower Transit put a bid in to retain the 23 with a joint bid with the C3 but then use a separate bid to try and retain the 23 but this time put in a joint bid with the 139.
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Post by redexpress on May 21, 2020 11:37:33 GMT
I'm not sure I fully understand what you're asking. If you're asking whether TT could have added the 139 to the existing joint bid for the 23 and C3, I think the answer would depend on the timing. Once the 23 and C3 contracts have been awarded it would be too late to modify the bid by adding another route. If the contracts had not yet been awarded when the 139 was being put out to tender, there may have been scope for it to be added. What I mean is could Tower Transit put a bid in to retain the 23 with a joint bid with the C3 but then use a separate bid to try and retain the 23 but this time put in a joint bid with the 139. Ah I see. Yes that'd be fine, so long as all the routes are being tendered at roughly the same time. You can put in all sorts of different combinations of joint bids, and TfL will pick the combination that works out best for them.
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Post by snowman on May 21, 2020 11:39:04 GMT
One thing I've noticed an awful lot recently - loads of buses with empty ad frames. Marketing budgets are the first corporate expense that will be trimmed, so this is a clear sign of the tough new economic era we are entering. No doubt this is a key part of the TfL financial woes given their reliance on commercial advertising revenues. Read somewhere (but forgotten where, so unable to link) that there are 3 main reasons : 1) With companies shutdown, not spending on extras eg advertising 2) A lot of the adverts were for items not currently on sale (closed retailers etc) 3) Brand loyalty on essentials took massive hit, and undid months/years of loyalty during panic buying at start, as people grabbed whatever they could. Today’s LOTs magazine mentions how all over ads have fallen
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Post by MoEnviro on May 21, 2020 15:46:30 GMT
One thing I've noticed an awful lot recently - loads of buses with empty ad frames. Marketing budgets are the first corporate expense that will be trimmed, so this is a clear sign of the tough new economic era we are entering. No doubt this is a key part of the TfL financial woes given their reliance on commercial advertising revenues. Read somewhere (but forgotten where, so unable to link) that there are 3 main reasons : 1) With companies shutdown, not spending on extras eg advertising 2) A lot of the adverts were for items not currently on sale (closed retailers etc) 3) Brand loyalty on essentials took massive hit, and undid months/years of loyalty during panic buying at start, as people grabbed whatever they could. Today’s LOTs magazine mentions how all over ads have fallen I wouldn’t necessarily agree with the comment about marketing budgets being cut, I think it’s more a case of adverts need to be seen by people to make them worthwhile. So budgets will have been shuffled around to divert them into other forms such as adverts on for example online or social media.
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Post by snowman on May 21, 2020 16:31:12 GMT
Read somewhere (but forgotten where, so unable to link) that there are 3 main reasons : 1) With companies shutdown, not spending on extras eg advertising 2) A lot of the adverts were for items not currently on sale (closed retailers etc) 3) Brand loyalty on essentials took massive hit, and undid months/years of loyalty during panic buying at start, as people grabbed whatever they could. Today’s LOTs magazine mentions how all over ads have fallen I wouldn’t necessarily agree with the comment about marketing budgets being cut, I think it’s more a case of adverts need to be seen by people to make them worthwhile. So budgets will have been shuffled around to divert them into other forms such as adverts on for example online or social media. I have looked at 3 buses passing my house few moments ago, and 2 have ads in side frames for off peak oyster days out. So appears TfL is still paying for ads to encourage travel - can anyone explain why ?
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Post by kmkcheng on May 21, 2020 16:51:52 GMT
I wouldn’t necessarily agree with the comment about marketing budgets being cut, I think it’s more a case of adverts need to be seen by people to make them worthwhile. So budgets will have been shuffled around to divert them into other forms such as adverts on for example online or social media. I have looked at 3 buses passing my house few moments ago, and 2 have ads in side frames for off peak oyster days out. So appears TfL is still paying for ads to encourage travel - can anyone explain why ? They could in theory be ads that were put on those buses pre-lockdown. I’ve seen plenty of ads on buses that were clearly put on before lockdown occurred.
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